![]() ![]() But is this reinvigorated conversation translating to results? What’s the actual impact?Īs inclusion consultants, we see more and more companies doubling down on diversity metrics like business cases, scorecards, and targets. Converging events like the Covid-19 pandemic the murders of Breonna Taylor, George Floyd, and Ahmaud Arbery hate crimes against Asian and Jewish communities and stalled progress among working women are creating an awakening in many organizations. ![]() Between these two approaches, you’ll collect more stories, with a greater variety.Conversations around inclusion are on the rise in 2021 following an intense and unprecedented two years. Set down your nets, schedule times to check them, and then move on to actively hunting. Your organization can implement both aspects of Story Listening: both Hunting and Gathering. Listen out for people volunteering their stories in casual conversations.Invite people to reply with their stories on your email newsletter.Add the occasional call for interesting stories on your social media channels.Set up story collection forms on your website.They’ll continue to work for you behind the scenes, albeit much more slowly. You’ll occasionally need to check the nets and sort through the junk from the gems. You set up the nets once to collect stories as they pass by. Think of Story Gathering like fishing nets. Just be sure to respond and capitalize on the opportunity when they do. They’ll either seek you out intentionally or decide to share when they notice your request. The impetus is on the people who want their stories heard. Interviewing industry leaders on a podcast to learn from their expertiseĪ more passive approach to story collection is Story Gathering.Emailing individual community members to schedule phone conversations.Training staff members to ask pointed questions during client interactions.Inviting customers out to lunch and asking how they found your business.This requires your active participation to work. ![]() But if you’re diligent, you can catch the right fish more often. It’s pointed, requires focus, and can only catch one fish at a time. That’s an active approach with the organization taking the initiative to collect a story from an otherwise passive subject. Intentionally approach people within your community and then ask the subject direct questions about themselves. Story huntingĪctively collecting stories can be called Story Hunting. And the best Story Telling organizations practice a fair measure of both. However, there are two different methods of listening for new stories within your organization: either actively or passively.
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